What Is Frase?
Frase.io is an SEO software platform that fundamentally believes great content isn’t just about stringing words together—it’s about answering the specific questions searchers are asking. Frase merges deep SERP (Search Engine Results Page) research, automated content brief generation, AI writing, and real-time optimization into a single, cohesive workflow.
Used by over 30,000 SEOs and content agencies, Frase drastically reduces the time it takes to go from a blank page to a highly optimized, fully researched article.
Core SEO Workflows
Automated Content Research & Briefs
Traditionally, creating a comprehensive content brief involves hours of manual Googling, checking competitor structures, and hunting for frequently asked questions. Frase automates this entirely. Input a target keyword, and Frase instantly analyzes the top 20 Google results. It extracts the average word count, domain authority metrics, headings used by competitors, and semantic keywords required to rank.
From this data, it generates a robust content brief that you can either hand off to a human writer or use to guide the built-in AI writer.
Advanced Question Mining
Frase excels at intent targeting. It crawls not just Google’s “People Also Ask” boxes, but also forums like Reddit and Quora to find the exact phrasing and questions your target audience uses. Integrating these naturally into your H2s and H3s is a proven strategy for capturing featured snippets.
Content Optimization Score
As you (or the AI) write in the Frase document editor, a dynamic “Content Score” updates in real-time. It compares your text against the top competitors, highlighting the NLP (Natural Language Processing) keywords you’ve missed, ensuring your topical coverage is mathematically sound before you hit publish.
Pricing & Plans
Frase offers a pricing structure tailored to the volume of articles you produce per month.
| Plan | Price (Monthly) | Article Limits | Features |
|---|---|---|---|
| Solo | $14.99 / mo | 4 articles / mo | 1 user, full SERP analysis |
| Basic | $44.99 / mo | 30 articles / mo | 1 user, great for consistent bloggers |
| Team | $114.99 / mo | Unlimited articles | 3 users, unlimited document credits |
Note: If you want unlimited AI writing features, you must purchase the ‘Pro Add-on’ for an additional $35/month on top of your base plan.
Final Verdict
Frase is exceptional for creating rock-solid, data-backed content outlines and optimizing existing content. Its research capabilities are top-tier, making it a favorite for SEO agencies managing freelance writers. If you prefer a platform where the AI does more of the heavy lifting from start to finish, you might lean toward Scalenut, but for precision SEO research, Frase remains incredibly powerful.